Personal Information:

Surname Name: Zhang　  Given Name:Zheng     

Gender: Male 　　 　 Nationality: Chinese

Email Address: zzhang@wtu.edu.cn  

Personal Profile

I obtained my PhD under Professor Yang Du, one of the "Six Gentlemen" behind The Huawei Basic Law. Under his guidance, I studied knowledge  

related to corporate practice and gained relevant experience in corporate consulting and training. During my overseas study, I was mentored by Professor Peter PingLi, a tenured professor at CBS, learning content      such as case study and the theory of Yin-Yang balance, and conducting in-depth research on case study      methods and complex thinking. Currently, I serve as a Lecturer at the Department of Business Administration, School of Management, Wuhan Textile University; Director of the Undergraduate Teaching Center;          Senior Training Lecturer for management sandbox courses at Beijing Zhiben Consulting Co., Ltd.; Director  of Beijing Zhiben Consulting Co., Ltd. (Hubei Region).

Publications:

In recent years, I have published over 20 academic papers, 1 sole-authored monograph, and co-edited 2 books; I also contributed 2 papers (2nd author) to edited essay collections. I have led 1 humanities and social sciences project of Hubei Provincial Department of Education, 1 general and 1 key project of Hubei’s key research base (Enterprise Decision Support Center), and multiple university-level funds. I have presided over 3 horizontal projects (total funding: ¥550,000) and participated in completing another 3 horizontal projects.

Representative Papers:

[1] Zheng Zhang, Mengjie Qin, Zhou Li, Hao Zhu. The impact of travel live streaming on tourists’ travel intention on the spot [J]. PLOS ONE, 2025(10):1-23.  (SCIE, JCR Q2)

[2] Zheng Zhang; Hao Zhu. How to Achieve Sustainable Development in the Industry: Influence of Listed Firms in Environmental [A]. Proceedings of ICMSEM, 2023(8).

[3] Zhang Zheng. Creating Life in the Laboratory [J]. Journal of Systems Science, 2018(4): 41-46. (Peking University Core/CSSCI Extended Version)

[4] Zhang Zheng, Tu Xiaochun. Exploration on Developing Postgraduates’ Thinking Patterns in Engineering Ethics Courses [J]. Guide of Science & Education, 2021(10): 22-24.

[5] Tu Xiaochun, Zhang Zheng. An Empirical Study on the Impact of Teachers’ Nonverbal Behaviors on Online Teaching Effectiveness [J]. Guide of Science & Education, 2022(2): 4-7. (Corresponding Author)

Representative Publications:

[1] Zhang Zheng. A Study on the Mechanism of Ethical Behavior in the Growth of Commercial Banks: From the Perspective of Self-Organization Theory [M]. Wuhan: Wuhan University Press, 2019. (Sole Author, 240,000 words)

[2] Li Ping, Zhang Zheng. Best Practices in Case Study: The Third Path of Case Study [C]// Kathleen M. Eisenhardt. Case Study Methods: Theory and Examples (2nd Ed.). Beijing: Peking University Press, 2019. (Associate Editor, 40,000 words)

[3] Xia Huosong, Zhang Zheng. Research on Green Index System of Wuhan Textile and Garment Industry [C]// Research on Wuhan Green Industrial Index System. Wuhan: Wuhan Press, 2019. (Associate Editor, 74,000 words)